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营销assignment Final group report 代写

    2. Objectives

     
    The following objectives are to examine the attitudes of householders to the use of baby food and factors, which influenced Australian householders to choose the baby food. This has been broken into follow sub-objectives:
    1.      To identify background of people who is purchase the baby food for often use:
    This objective would seek to help us know their customers as well as possible, and depended on those provided information that could help marketer to segment target.
     
    2. To get opinions about a particular new product.
    This objective would seek to check how significant level of these factors and it will result in redistribution of access of products with proper prices and sizes, attracting more customers.
     
    3. To determine potential benefits which buyers most considered:
    The last objective would seek to find potential reasons why the buyers chose this brand of product, and also help marketer (Birds Eye) to find their business strength and weakness of their new product- fresh baby food.

    2.1 Hypothesis plan

    In case, we applied three hypotheses to testing our tentative ideas, and the hypotheses are testing as follow: 

    Hypothesis 1:

    There have relationship between customers’ background and their shopping behaviours of baby food.
    • To explore there have relationship between the each customers’ background (e.g. income level, householder structure and mainly doing behaviour of baby food or purchase.) and the frequency of customer use fresh baby food.
    • Method: Chi-Square analysis.

    Hypothesis 2:

    The different prices and sizes age of customers are lead to different attitude towards the price, pecking size and marketplace of baby food.
    • Assume the different prices and sizes have influence on customers' purchasing decision of baby food.
    • Method: One-way analysis, and ANOVA.

    Hypothesis 3:

    The householders’ considerations are strongly related to their willingness to buy Birds Eyes’ new product and replace other similar products (e.g. Heinz baby food, Rafferty’s Garden), under that the product available with acceptable price in local supermarkets.
    • Suppose that the parents or householders are more likely to purchase Birds Eyes’ fresh baby food replace other products.
    • Method: Correlation coefficients.