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代写 Marketing research Case study

    Executive summary

    The developing world burring some issue to humans’ usually life, which that caused all the people left few time to deal with their own daily routine, especially the parents hold less and less time to feed their baby. Under those condition, quickly and simply goods comes to be the great solution to avoided those daily hassles. The increasing of necessary of fast and healthy baby food lead to the market of baby food growing by nearly 3%.
    In this age, the market share of baby food growth up significantly and this research are provided reasonable supports to finding out results of frozen baby food market and customers demands for this kind of products. ‘Birds Eye’ is seeking to find way for developing and improving their own products to achieve their business targets.
    Finding results:代写 Marketing research

     

    1. Introduction

    Along with the development of world, increased numbers of marketing problems are brought to our attention. In the fierce competitive global business environment, the competitor is increasing alarmingly, the products developing significantly, the customer demand was changed quickly and how to meet consumer demand has become a severe test. All of those real things cause a considerable number of problems and companies are looking for some idea to solve those specific problems.
    Organizations and companies are sought to satisfaction and appealing consumers to use their products and service. Under this condition, marketing research becomes to useful and helpful way to highlight the marketing opportunities and problems. Simply to say, marketing research as a process to help marketer understanding markets more deeply and then, support valuable results and recommendations to making business decision more profitable and efficiently (Burns & Bush, 2010).
    We can easily to see that all the business companies decide to do the marketing research are sensible.代写 Marketing research
     

    1.1 Background

    In case, this research is looking to identify the problems and opportunities of the new product, and how if that the ‘Birds Eye’ goes to selling fresh baby food in supermarket.  As well as we know, Birds Eye is one of the very famous trademarks of the frozen food industry in past 100 years. By other way, Birds Eye is looking for produced a range of product for different age babies (e.g. 6, 7, 8, and 12+ months).
    As a new product go to entry local markets, Birds Eye are researching reflects from consumers to help marketing decision-making as well as possible. And this research has been providing some results, recommendations to improve their product and marketing, and we also can see some limitations from the collected information.