澳洲代写论文服务

五年专注阿德莱德论文代写 信誉保证
turnitin检测 保证原创率 高分通过

本公司成立以来,在澳洲代写论文领域获得了不错的口碑,98%以上的客户顺利通过..欢迎大家进行咨询和享受公司为你提供的全方位服务!不论你的英语论文有多难,deadline有多急,我们将给你带来最专业可靠的澳洲代写论文服务。

Order Now

代写 Marketing research Case study assignment essay 作业论

    Executive summary

    The main aim of this report is to analyze the business environment of Ferrero Collection and the SIP of this brand. In the first section, the whole industry, macro environment and micro environment have been analyzed. In the second section, the segmentation, targeting and positioning of Ferrero Collection. The results of this report show that the macro environment and micro environment are favorable to the development of Ferrero Collection. In addition, the behavioral segmentation should be used by Ferrero to segment the market. Last but not least, it is the customers focusing on the reputation and fashion of the products that should be targeted by Ferrero Collection.
     

    1. Introduction

    Ferrero Collection, one famous brand, brings three types of confections together. The main purposes of this report include analyzing the factors influencing the development of Ferrero Collection and discussing the segmentation, targeting and positioning of Ferrero Collection. The scope of this report covers the business enviornemnt, customers’ behaviors and marketing strategies. In this research, the secondary data collected from literature and reliable are used. The limitation of this research is that the primary data collected from the consumers of Ferrero Collection are not used. In this way,   
     

    2. Industry

    The research conducted by Londhe, Dharam, and Narender (2012) shows that now confection, especially the chocolate, is favored by the young people and children. Sometimes, eating confection has become one fashion in some countries and regions. In order to attract the attention of the customers, the producers of confection always try to adopt the advanced technologies which could improve the quality and taste of confection.